As the longstanding pioneer of cappuccino brand in Indonesia, Torabika Cappuccino has always strived to bring about innovation to the consumers – especially the active young generation who always keep themselves on trend. This year, Torabika Cappuccino is doing great collaboration with Tencent Games, renowned publisher of one of the most trending popular mobile games in the world this present, Player Unknown’s Battleground Mobile (PUBG Mobile), by launching exclusive game’s skin and items with Torabika Cappuccino’s special branding - such feat that has never been done by any FMCG brand, even in the region.
Extending this bond and staying relevant with consumers, Torabika Cappuccino highly supports the rising of Esports in the country. The other recent big collaboration, besides in-game, was for PUBG Mobile Campus Championship (PMCC) 2018 – one of the biggest and most celebrated PUBGM tournament events - held nationwide from November 2018 touring to universities across the country, to finally land on grand finale in Jakarta last March 2019 in Mal Taman Anggrek. The championship included PUBG Mobile tournament for pro-player universities students, best game commentator/caster, and best trophy design, and was stealing attention of many fans with the presence of some of the famous PUBGM celebrity players like Ariel Noah. PMCC event was welcomed with enthusiasm by Torabika Cappuccino’s loyal consumers and attracted large number of young mobile game lovers more to the brand.